METHODS AND INSTRUMENTS OF STRATEGIC MARKETING PLANNING
نویسندگان
چکیده
منابع مشابه
Assessment of Strategic Marketing Planning
The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...
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ژورنال
عنوان ژورنال: Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences)
سال: 2019
ISSN: 2519-4461
DOI: 10.20998/2519-4461.2019.24.13